Businessweek calls The Toilet Paper Entrepreneur “An instant cult classic’. This useful book is chock full of how to, and where to find advice. Tips for the ready-to-take-the-plunge entrepreneur, spell out how to take that first, second.,,and third step. “Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You’ve got a shot at making this work.” says author Mike Michalowicz. This business book is raw and entertaining, and graphically illustrates that not every entrepreneur will achieve Mark Zucherburg’s multibillion dollar success over work done between beer bong sessions. Michalowicz asserts that “The right stuff” to be a success comes in many shapes and sizes, but is invariably combined with loads of incredibly hard work, wrong turns and frustration. Planning to be an overnight success and retire in five years? Do you want to start your own company so you “don’t have to work very hard? – this is the WRONG book for you, but if you are ready to cry, laugh and sweat and work you #$%^&* off, The Toilet Paper Entrepreneur is a must have.
Barry Moltz similarly understands that owning one’s own business is not for the faint of mind or heart. You Need to be a Little Crazy: The Truth About Starting Your Own Business crashes straight into the rollercoaster one needs to ride as a business owner. Owning a business is not that isolated thing you do during the day. It involves your family and your friends. It requires relationships with mentors, vendors, team and customers. It involves failure and separating what is right from what is popular. Entrepreneurs live at the complex intersection of business, financial health, physical well-being, spiritual wholeness and family life. Filled with case studies and entrepreneur’s stories, Moltz shows the ups and lots of downs of starting and running a business – from starting up to going, and not going public. His tidbits of insight help vaporize isolation, encourage self-reflection and refresh the spirit of anyone running their own business. You Need to be a Little Crazy was named one of the Best Business Books of All Time for Entrepreneurship.
Carl Gould explains business with an analytical and methodical approach. The 7 Stages of Small-Business Success: From Startup to Seven Figures in Three Years or Less states that every successful business goes through 7 Stages of development, stages that cannot be skipped or bought. Success in business is earned, one step at a time. It is based on measurement and improvement. Business owners are the first generation of entrepreneur that must deal with the harsh reality that building a successful business in the 21st century requires measuring the immeasurable and improving upon the intangible. Based on 50,000 coaching sessions with entrepreneurs and executives from around the world, business consultant Carl Gould provides entrepreneurs structure and direction for each step of the way.