Luck is about foresight paired with strategic action.
In his newest book, Surge, Mike Michalowicz busts the myth that spotting trends is for the brilliant or lucky few. A follow-up to his anti-status-quo book, Profit First, Surge reveals the five-step process Michalowicz and others have used to identify the next wave of demand, capture its energy, and ride that wave like a pro.
To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand. For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time. 92% of start-ups fail….so why does the 8% make it and what makes the 1% of those that make it – soar?
What do successful companies—the industry leaders—have in common? They were in the right place at the right time and they moved quickly and efficiently to capitalize on their position.
Featuring stories and case studies from small business owners and entrepreneurial legends, Surge guides you through the critical step of finding the right clients and giving them the very thing they want more than anything, at the perfect time.
Surge is the first in Michalowicz’s “Sweet Spot” series of books promising achievement of the entrepreneur’s dream: a business that fattens the wallet, feeds the soul and streamlines what ideal customers ravenously desire.
Surge is available June 2Oth at amazon. Be the first to get one and get ahead of the SURGE!!