Dawn Fotopulos

Dawn Fotopulos is the college professor I wish I had. She takes daunting topics and cuts them down into bite sized pieces. Entrepreneurs often start a business doing what they do best – which isn’t running the day to day business. They think they are making money but have no idea how to tell…and then they listen to Dawn and take control of their businesses.

Dawn Fotopulos is on a mission to double small business survival rates. She sees the pain small business owners experience when a cash crunch prevents them from practicing the work they love. She eliminates the financial pressures within your business by helping business owners utilize the tools they have right in front of them.

Dawn is the associate professor of business at The King’s College, the founder of BestSmallBizHelp.com and author of Accounting for the Numberphobic: A Survival Guide for Small Business Owners (AMACOM). As an experienced entrepreneur and small-business turnaround expert she has rescued hundreds of small businesses from financial disaster. She has been featured on MSNBC’s Your Business and at the New York Times Small Business Summit.

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Dawn in Action

Dawn Fotopulos, Small Business Guide
Accounting for the Numberphobic
  • "Dawn is a super power in business finance and accounting. If you are a small to medium business and you don't know a cash flow sheet from a balance sheet, Dawn will get you on track."

    – Keisha Bush, Entreperneur & Marketing Communications Maven
  • "Dawn's ability to teach, train and guide small business owners is a gift that keeps on giving. I have taken her advice, applied it my business and shared my new insights with others."

    – Suzette Greer, Marketing and Communications

Dawn's Topics

Dawn Fotopulos researches industries for weeks prior to her presentations. She comes prepared with numbers and trends that will teach attendees real time information and insights that they didn’t even know about their own industry.

How to Get a Deal on Shark Tank

It takes more than a great idea to get a deal on Shark Tank – it takes the right numbers. Those sharks are not looking for slick, they know exactly what will work and what won’t. You need to understand the numbers, how they work and what will smell good to sharks. Dawn Fotopulos has studies the strategies and knows what they are looking for, how to decode their offers and what you need to do to land a deal!

Accounting for the Numberphobic; A Survival Guide for Small Business Owners

Discover the secrets to finding hidden profits in your existing P&L Statement and improve your cash flow using the secrets and tactics that Dawn teaches, including:

  • Your Financial Dashboard: The Net Income Statement, Cash Flow Statement, and Balance Sheet
  • Using Your Net Income Statement To Improve Profits
  • Managing Your Cash Flow: More is Better
  • What's Your Company Worth? The Balance Sheet Holds the Secret

Profit Cheat Sheet

Learn how you can DOUBLE or even TRIPLE your profitability.

  • The 3 pricing benchmarks – and where your prices needs to be relative to these three pricing methods.
  • How your closure rate can tell you if you're underpricing your services.
  • What your gross margin should be – and why anything less puts the long term viability of your business at risk.
  • How a small raise in your unit pricing can help you leverage a big increase in net revenue.
  • How you can make your prices irrelevant to your ideal customer - and why underpricing your competitors is a losing strategy.

Dawn's Book