Jeffrey Shaw

The push right now is "more content…more content". But just saying more is not enough to get the attention of your customer; it is what you say and how you say it. Customers want to feel that they are one IN a million, not one OF a million. The words you use matter…and Jeffrey knows better than anyone how to connect with each customer.


Jeffrey Shaw is host of Creative Warriors podcast, a TEDx speaker, brand consultant, keynote speaker and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as sports legends Tom Seaver and Pat Riley, Supermodel Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too numerous to mention. His portraits have appeared on the Oprah Show, in People Magazine, O Magazine, and others.

Jeffrey uses his keen eye developed as a photographer to teach marketing and sales strategies that enable businesses to see their customers as a photographer sees their subject – to understand them, connect deeper, and trigger emotions in order to attract and retain ideal customers.

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Jeffrey in Action

The Validation Paradox: Finding Your Best Through Others
  • "Jeffrey Shaw was the #1 rated speaker (out of 15) at our ProfitCon 2018 event. You have a powerful message, Mr. Shaw!"

    – Mike Michalowicz, Keynote speaker, author of Profit First, Clockwork, Pumpkin Plan and others
  • "As a marketing manager for some of the world's most innovative companies, I have found Jeffrey Shaw's Creative Warriors Podcast to be filled with valuable insights."

    – J. Sherman

Jeffrey’s Topics

For business leaders and entrepreneurs.

Speak Your Ideal Customer’s LINGO: Transform your marketing, increase sales, and create raving fans

The future of branding, marketing and sales is deeply understanding your ideal customer’s values, priorities, and emotional triggers. Buyer personas, avatars, and demographics will not be enough to stand out and gain the attention of customers. In other words, you must speak their Lingo.

Life is an Everything Bagel: How to stop choosing between things and choose to have everything.

Ideal Opening and Closing Keynote – Motivation and Inspiration

The fear of success and the responsibility of "having it all" is often greater than the fear of failure. This is often what blocks people from their own success, making them feel like they are working really hard but hardly getting ahead. Audiences are inspired when they realize that it's when they stop choosing between things that they can have everything.

Decode The Secret Lingo of Your Ideal Customers

For Technology Audiences

Consumers have never had a greater desire than they do now to feel completely seen, heard and understood by a brand. To feel their values align and that they matter. Will technology be used to deepen relationships between businesses and customers? Or will consumers feel creeped out, fear their privacy is being invaded and that it's a more impersonal world than ever?

Jeffrey's Book