Susan Frew

Susan Frew turned a male dominated industry upside down by studying her customers and catering to them. Susan is a powerful keynote and insightful teacher. She gives business owners a fresh perspective on being revered as industry leaders.


From helping companies increase revenues through laser-focused strategies and marketing plans to empowering women in the workforce, Susan Frew shares her experience and success.

As the woman behind the success of Sunshine Plumbing Heating Air in Denver, Colorado, Susan shares valuable knowledge and business insights to entrepreneurs and small companies.

Prior to leading Sunshine Plumbing Heating Air, Susan was an International General Manager with AT&T Wireless and an accomplished Business Coach who has proudly coached over 17 different trades to great triumph. Susan is also an instructor for the National Emerging Leaders program of SBA and a radio host of the program "Coaching Not Just for Sports" for ESPN Denver.

Susan is also the founder and CEO of "Thriftinista," a non-profit organization that helps people in different communities raise funds by utilizing the best deals and bargains available at thrift stores. Additionally, Susan is the owner of the trademark and patent for Video Plumber, which is a revolutionary idea that is currently taking over the plumbing industry.

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  • "Susan is one of our favorite speakers. She is informative, fun and high energy. She customizes the presentation to her audience and loves to share the stories and lessons she has learned…"

    – Cindy Sheridan, COO PHCC Educational Foundation
  • "As Program Chair for a high-level business networking organization, the buck stops with me regarding the quality of speakers we book. Susan Frew's "Rockstar Your Business" presentation made me look like a rockstar!"

    – Jane Sanders

Susan’s Topics

The Pufferfish Effect

Learn to enhance your company's image and reputation by creating an award-winning business. The pufferfish is a fish that naturally makes itself appear bigger than it actually is, thus giving it a bigger presence in the ocean. Susan Frew wants to help you apply that same concept to your business through a laser-focused strategy for everything from your business plan to your marketing. By making your presence bigger, stronger, and more well-known, you'll not only claim a bigger stake in the market and turn your business into a success, but even overcome some of the massive obstacles facing your industry. Accomplish growth using a strategic, laser-focused marketing plan; and learn about the "12 Points of Love" to delight customers. This keynote will give you step by step instructions on how to capture reviews, win over customers and go above on beyond creating the PUFFERFISH EFFECT.

Susan's Book