Professional Speakers

Dean McFlicker

Putting Your Customer Front & Center

The speaker that’ll make your business impossible to ignore.

From The Voice and the Minions to Pepsi and small B2Bs, Dean’s FAME Formula turns attention into sales and customers into fans with marketing strategies that work. No fluff, no filler—just smart tactics tailored to your industry, your audience, and your goals.

About Dean McFlicker

Dean was born in Winnipeg, Canada, and arrived in Los Angeles with no entertainment industry connections and built his career from the ground up. Rising to Senior Vice President of Marketing at NBCUniversal, Dean helped launch some of the biggest successes in television and film. The Voice, This Is Us, America’s Got Talent, the Minions. Annually, his campaigns drove more than $3.6 billion in sales and helped NBC reclaim its spot as the #1 broadcast network in America.

Now, as Founder & CEO of McFlicker Media, he works with businesses to apply entertainment’s most effective engagement strategies—ones that capture attention, build loyalty, and turn customers into lifelong fans. Not by making companies feel like Hollywood productions, but by using proven methods that work across industries.

His clients range from retail and consumer goods to food & beverage, nonprofits, and B2B services, all looking for ways to stand out in competitive markets.

Dean’s presentations cut through the usual business talk. They’re fast-paced, packed with insights, and designed for immediate action. Audiences don’t just sit back and listen; they leave ready to transform how they connect with customers.

He holds an MFA in Film from NYU’s Tisch School, a BA in English Literature from UCLA, and advanced studies in marketing and storytelling at Oxford University. More importantly, he knows what actually works.

About Dean McFlicker

Dean was born in Winnipeg, Canada, and arrived in Los Angeles with no entertainment industry connections and built his career from the ground up. Rising to Senior Vice President of Marketing at NBCUniversal, Dean helped launch some of the biggest successes in television and film. The Voice, This Is Us, America’s Got Talent, the Minions. Annually, his campaigns drove more than $3.6 billion in sales and helped NBC reclaim its spot as the #1 broadcast network in America.

Now, as Founder & CEO of McFlicker Media, he works with businesses to apply entertainment’s most effective engagement strategies—ones that capture attention, build loyalty, and turn customers into lifelong fans. Not by making companies feel like Hollywood productions, but by using proven methods that work across industries.

His clients range from retail and consumer goods to food & beverage, nonprofits, and B2B services, all looking for ways to stand out in competitive markets.

Dean’s presentations cut through the usual business talk. They’re fast-paced, packed with insights, and designed for immediate action. Audiences don’t just sit back and listen; they leave ready to transform how they connect with customers.

He holds an MFA in Film from NYU’s Tisch School, a BA in English Literature from UCLA, and advanced studies in marketing and storytelling at Oxford University. More importantly, he knows what actually works.

Dean in action

TEDx How to Get What You Want

In this TEDx talk, award-winning producer and keynote speaker Dean McFlicker presents the “Producer’s Perspective,” a problem-solving strategy that translates techniques from cinema, television, and Broadway into practical business tools relevant to any industry.

Businesses Love Dean

Hear directly from organizations and leaders about the lasting impact of Dean McFlicker’s keynote presentations. From energizing teams to inspiring fresh ideas, Dean’s keynotes deliver proven strategies that captivates audiences, strengthen brands, and drive real results.

Q&A Reel

Dean McFlicker, director, producer, and keynote speaker, discussed his experience working with independent filmmakers. Dean explains how his experience taught him to be innovative with solutions in order to complete a project on time and on budget. He emphasizes that making films on a limited budget is far more amazing and difficult than producing films with a higher budget.

Excerpt from Talend Software

Speaker and producer Dean McFlicker highlights the importance of effective storytelling in business and sales. In a world where it’s harder than ever to stand out, Dean shares how to grab attention, make genuine connections, and guide conversations in your favor—starting with his first rule: don’t just sell, tell.

WHAT PEOPLE ARE SAYING

Dean's Topics

Most businesses struggle to stand out.

Dean McFlicker changes that.

Dean arrived in Hollywood with no connections and built his career from the ground up, rising to Senior Vice President of Marketing at NBCUniversal. His customer-focused marketing techniques have driven billions in sales and launched some of the biggest successes in television and film. The Voice, This Is Us, America's Got Talent, the Minions…Dean knows exactly how to capture attention, create emotional connections, and cultivate loyal consumers.

The FAME formula distills the core of that success. It’s not theory—it’s a proven framework for driving customer engagement, service, and impact.

It’s not about making your business feel like a Hollywood production. It’s about applying the most effective strategies from entertainment—tailored to your industry, your audience, and your goals.

Leveraging the FAME formula you'll:

  • Frame Universal Truths - Connect with depth through value-based storytelling.
  • Articulate for Your Audience - Align with different demographics, deal with difficult clients, and cultivate community through the power of exclusion.
  • Modernize the Narrative – Media has changed and so has storytelling. Harness the newest structure for attention and engagement.
  • Eat the Competition: use the Fortune Cookie Recipe™ to discover how to be memorable, enhance teamwork, and refine client relations.

Dean’s expertise is sought by businesses big and small, whether that’s growing B2Bs or global brands like Pepsi, Talend Software, and Masterclass. Start-ups, not-for-profits, GMOs and companies in every field use his strategies with measurable impact.

And his keynote -- Entertaining? Absolutely. But more importantly, effective. Packed with videos, music, exclusive insider examples from major films and businesses, plus audience interaction and activities that break down the FAME technique in real time. You won’t just listen, you’ll get proven action items to elevate your customer experience.

No fluff. No filler. Just immediate takeaways with the tools you need to make your business irresistible.

Get a blueprint for success by peering into the exclusive world of movie-making and how it can
guide the evolution of your company.

Dean reveals the business side of producing, directing and life on set. Most importantly, you’ll
find how to turn creative assets into profit and how you can stand out in the ever-increasingly
crowded media landscape.

See firsthand how to translate some of high profile celebrities' most successful techniques into actionable
items that apply to your businesses and will create a movement around your company, product
and services.

Dean shows you the strategies that have made stars shine and how to apply them to your own
ventures.

  • Why does Jennifer Lopez work so much more her peers and how can her targeted
    approach be adapted to your business?
  • How has Lady Gaga evolved from outrageous to Oscar-worthy and see how it's a
    fascinating case study in how to adapt your business.
  • What are Dwayne “the rock” Johnson's strategic career choices that allow to him outpace
    Chris Hemsworth - though Chris is part of nearly a dozen MCU movies – and discover
    how you use can use a parallel trajectory.
  • And really, isn’t it time to learn how to brand like Beyonce?

This one-of-a-kind presentation shows you the secrets of what makes the world’s most famous
people successful – and how you can apply many of those techniques to reach your own goals.

  • Explore client relations, HR challenges, and teamwork dynamics in the high-pressure
    environment of a film shoot.
  • Discover how handling celebrities aligns with having tricky clients and exceptional
    customer service in any business.
  • See exclusive unfiltered clips behind the scenes of the world biggest stars – and how to
    deal with them.

Dean reveals backstage solutions and how they translate into exceptional customer service and
business success in any field.