Dean McFlicker

Marketing Magic

Leading Marketing Expert reveals insider secrets for Business Marketing Success

About Dean McFlicker

Regarded as one of the leading marketing experts in Hollywood, Dean McFlicker is a top-level TV executive and international keynote speaker

At NBC, Dean is Senior Vice President and Creative Director of Original Production, Live Events and Promotional Programming, where he is an award‐winning producer and director of countless productions and has created campaigns for some of the most successful shows on television, including The Voice, This Is Us, World of Dance, America’s Got Talent, Chicago Fire, ER, Law & Order, SVU, Smash, Heroes, The Apprentice, The West Wing, The Biggest Loser, Friday Night Lights, Days of Our Lives, Las Vegas, Fear Factor, Deal or No Deal, American Dreams, Nashville Star, and all of NBC’s live musicals including the ratings phenomenon The Sound of Music Live and this year’s critically acclaimed Jesus Christ Superstar Live In Concert that recently won 5 Emmy awards.

Dean has also produced for CNN, HBO, Entertainment Tonight, E! News Daily, and Good Morning America and was the writer, director and producer of Hairspray Live‘s half hour syndicated “making of” special. He was the writer and executive producer of the television special Heroes: Countdown to the Premiere, which was an innovative combination of an advertiser sponsored premiere party, a publicity/press red-carpet event and a highly rated hour of original primetime programming.

On Broadway, Dean choreographed Sha*Bang (Lincoln Center), Gypsy of the Year (Virginia Theater), Upfront (Radio City Music Hall) in addition to original dance productions at Studio 54, the Palladium and the Los Angeles Wilshire Theatre, Universal Amphitheater, Royce Hall and The Geffen. He is also proud to be one of the creators of the cult hit Octomom: The Musical.

In Hollywood, he has done countless TV shows, music videos and international concerts with Tina Turner, Prince, Barry Manilow, Ray Charles, The Temptations, Kool and The Gang, The Pointer Sisters, Debbie Reynolds, and Carol Channing to name a few.

He has been one of Twyla Tharp’s dancers, an instructor at Broadway Dance Center and also a private dance teacher to the stars (with Rita Wilson, Kelly Preston, and Maria Shriver among his clients). Contributing to his success is a diverse education from UCLA (BA degree, English Literature) and NYU’s Tisch Graduate School of Film (MFA degree, Film Production). Now a high-level entertainment executive, Dean is at the forefront of some of the industry’s biggest projects with many of the world’s biggest stars. Dean uses his one-of-a-kind perspective to create educational and entertaining keynote speeches around the world.

And, perhaps if you’re quick, you can spot a young Dean as one of the original Newsies.

 

 

 

About Dean McFlicker

Regarded as one of the leading marketing experts in Hollywood, Dean McFlicker is a top-level TV executive and international keynote speaker

At NBC, Dean is Senior Vice President and Creative Director of Original Production, Live Events and Promotional Programming, where he is an award‐winning producer and director of countless productions and has created campaigns for some of the most successful shows on television, including The Voice, This Is Us, World of Dance, America’s Got Talent, Chicago Fire, ER, Law & Order, SVU, Smash, Heroes, The Apprentice, The West Wing, The Biggest Loser, Friday Night Lights, Days of Our Lives, Las Vegas, Fear Factor, Deal or No Deal, American Dreams, Nashville Star, and all of NBC’s live musicals including the ratings phenomenon The Sound of Music Live and this year’s critically acclaimed Jesus Christ Superstar Live In Concert that recently won 5 Emmy awards.

Dean has also produced for CNN, HBO, Entertainment Tonight, E! News Daily, and Good Morning America and was the writer, director and producer of Hairspray Live‘s half hour syndicated “making of” special. He was the writer and executive producer of the television special Heroes: Countdown to the Premiere, which was an innovative combination of an advertiser sponsored premiere party, a publicity/press red-carpet event and a highly rated hour of original primetime programming.

On Broadway, Dean choreographed Sha*Bang (Lincoln Center), Gypsy of the Year (Virginia Theater), Upfront (Radio City Music Hall) in addition to original dance productions at Studio 54, the Palladium and the Los Angeles Wilshire Theatre, Universal Amphitheater, Royce Hall and The Geffen. He is also proud to be one of the creators of the cult hit Octomom: The Musical.

In Hollywood, he has done countless TV shows, music videos and international concerts with Tina Turner, Prince, Barry Manilow, Ray Charles, The Temptations, Kool and The Gang, The Pointer Sisters, Debbie Reynolds, and Carol Channing to name a few.

He has been one of Twyla Tharp’s dancers, an instructor at Broadway Dance Center and also a private dance teacher to the stars (with Rita Wilson, Kelly Preston, and Maria Shriver among his clients). Contributing to his success is a diverse education from UCLA (BA degree, English Literature) and NYU’s Tisch Graduate School of Film (MFA degree, Film Production). Now a high-level entertainment executive, Dean is at the forefront of some of the industry’s biggest projects with many of the world’s biggest stars. Dean uses his one-of-a-kind perspective to create educational and entertaining keynote speeches around the world.

And, perhaps if you’re quick, you can spot a young Dean as one of the original Newsies.

Dean in action

Tedx How to Get What You Want

Hosting STMPE Awards

Q&A Reel

Sizzle Reel

WHAT PEOPLE ARE SAYING

Dean's Topics

When you’re at a crossroads in your life, with your business, when it really matters, how do you take charge of opportunities and shape your decisions in the make-it-or-break moments?

The answer is an approach to problem-solving called the Producer’s Perspective.

The basis for Dean’s 2019 TED Talk, “How To Get What You Want” (TEDxSB November 16, 2019), the Producer’s Perspective is an evocative and informative guide to getting great results in any situation.

In life, you can produce the story you want to unfold by filtering situations through a lens at specific areas of film production. The Producer’s Perspective shows you a practical methodology that can be used for organization and efficiency in any industry.

Because if all the world’s a stage, your life hack is to be a producer.

Learn 5 specific steps that will ignite your team with incredible storytelling and marketing solutions from the stars.

In this one-of-a-kind presentation, Dean translates marketing concepts from major Hollywood hits into practical tools for your sales, marketing and leadership teams.

In 2016, Dean was the creative director for the launch of This Is Us. The trailer he produced went viral quickly amassing over 120 million views becoming the most watched TV show trailer in the history of Facebook. This Is Us is now the #1 show on television.

Before that, Dean helped catapult The Sound of Music Live into a ratings and social media bonanza. Over 65 million viewers tuned in to see the live event and ushered in the new era of record-breaking live TV musicals.

And before all that, Dean’s marketing helped turn a little-known Dutch singing competition into the blockbuster known as The Voice.

For over two decades, Dean McFlicker has quietly been the force behind some of Hollywood’s biggest successes. He doesn’t just produce hits, he has a proven track record of creating phenomena.

This your opportunity to learn how he did it and how to apply it to reach your business goals. With practical yet innovative techniques, this presentation will give you the tools to raise your branding, sales and storytelling in the marketplace to the highest level.

In Hollywood, I’ve seen firsthand how some of some of the world’s biggest celebrities are remarkably astute marketers. It makes sense considering their fame and their success is inextricably tied to their public personae. To most, it’s obvious that Carrie Underwood has a different image than Rihanna. They each have a personal brand. But here’s the thing: so do you. Whether you realize it or not, in our ever increasingly interconnected world, you are being perceived in certain ways and are being categorized because of it.

Search engine optimization algorithms are only a small part of the story. We live in an era of information overload. In response to this deluge, we parse what to believe, what and whom to trust at a faster and faster rate. More than ever before, our decisions are based on brand. Now is the time to learn to use it to your advantage.

At 97 years old, Betty White has proven herself a master of personal branding. By defining and differentiating herself, she mindfully crafted the image she wished to portray. And for more than seventy years, she has worked consistently and convincingly to be that brand.  Her success provides a great illustration of branding principles that can be applied to any industry.

“Brand Like Betty” is an informative presentation that will help you refine your brand so that you and your business, like Betty White, will stand the test of time.