Donna Serdula

LinkedIn is where the business is done

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THE LinkedIn authority teaches leaders and marketers skills for virtual connectivity

About Donna Serdula

Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. She spent the first 10 years of her career in sales, operations, and training. She joined LinkedIn’s social network in 2005 and soon had an epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found amazing success. In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. Her mission: To help people realize their Internet identity and shape one that makes an impact and leads to opportunity.
Donna is the author of several books including LinkedIn Profile Makeover for Dummies which is now in its 2nd edition.

About Donna Serdula

Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. She spent the first 10 years of her career in sales, operations, and training. She joined LinkedIn’s social network in 2005 and soon had an epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found amazing success. In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. Her mission: To help people realize their Internet identity and shape one that makes an impact and leads to opportunity.
Donna is the author of several books including LinkedIn Profile Makeover for Dummies which is now in its 2nd edition.

Donna in action

Speaker Reel

Interactive Virtual Presentation

Virtual Instruction

Focus Group TV Interview

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WHAT PEOPLE ARE SAYING

Testimonial Marybeth LaFauci
“USI Insurance Services was looking for a LinkedIn Expert to speak at our Annual Sales Meeting. Donna prepared a highly customized LinkedIn presentation. Her presentation was very well received and she kept the audience engaged and entertained. The attendees are now spending more time on LinkedIn and finding the success that they had been missing.”

Marybeth LaFauci
USI Insurance Services
Testimonial heather_krasna
“Donna conducted a fantastic presentation at Columbia University. She is a top notch public speaker. I have rarely seen anyone with such a clear knowledge of LinkedIn combined with an engaging and fun style.”

Heather Krasna
Columbia University
Testimonial Eva Olsaker
Donna presented at the GFOA Annual Conference in Philadelphia. Her presentation, How to Recruit Next Generation of Finance, was well attended with an audience of over 900. Donna had the attendees eating out of her hand. They surely got a lot out of the presentation based on the questions they asked and they stayed the entire time.

Eva Olsaker
,Government Finance Officers Association

Donna's Topics

Learn the benefits of having a strong LinkedIn profile and how to effectively utilize the LinkedIn and social media to enhance your business or career in this exciting workshop. Whatever your online purpose may be, 15-year Sales and Marketing veteran, Donna Serdula, will provide you with the “know how” to navigate your way through the social media storm to find the optimal sites and online connections to suit your online purpose.

The face of business used to be the brand—The Disney mouse, Just Do It—and the Nike swish  The Burger King, king  With the Age of Social Media  Business Leaders are becoming not only the face of their company, but celebrities—like Richard Branson and Elon Musk.  How does your online image portray you?   Learn how to make a professional, powerful LinkedIn Profile that portrays you and your business at their best. Donna Serdula will take you through the 5 steps to maximize your presence on LinkedIn.

Donna creates a workshop around the needs of your audience to include the functionality and strategies for LinkedIn to take your branding, networking or marketing to the next level.  Individual and business profiles, company pages, deep dive into algorithms and more.

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Donna's Books

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